OFF-WHITE BRAND EXTENSION
A group project where students were tasked with creating a mock extension of a pre-existing brand. Please enjoy our Off-White mock cosmetics line brand extension.
Disclaimer: The company of Off-White is not monetarily associated with this project, and since our mock creation has launched its own real beauty line.
GROUP ROLES:
CREATIVE DIRECTORS: KALENA WROBELESKI, SARAH BRAZOFSKY, ETHAN ENGH, LINDSAY SMITH
PRODUCT MOCKUPS: ETHAN ENGH
CAMPAIGN MOCKUPS: ETHAN ENGH
ONLINE LAYOUTS: KALENA WROBELESKI, SARAH BRAZOFSKY
PROMOTIONAL VIDEO: KALENA WROBELESKI
LAUNCH PARTY PLANNER: KALENA WROBELESKI
MARKET RESEARCH: KALENA WROBELESKI
BRAND RESEARCH: LINDSAY SMITH
MARKETING TIMELINE: SARAH BRAZOFSKY