CHROME HEARTS ETHICAL MARKETING CAMPAIGN

Students were tasked with selecting a brand of their choice, conducting research on its current ethical marketing practices, and devising a new ethical marketing campaign to enhance existing initiatives. For my project, I opted for Chrome Hearts and proposed a collaboration between Chrome Hearts, Stella McCartney, and the Wounded Warriors Project. This collaboration aimed to incorporate vegan leathers into Chrome Hearts' product range while introducing the company's first-ever partnership with a non-profit organization.

Disclaimer: The Luxury House Chrome Hearts is not associated with this project, nor are they aware of its creation. All logos included for presentation purposes.