DIESEL X COVINI

For my Senior Capstone project I created The Diesel x Covini collaboration. The Diesel X Covini collaboration represents the fusion of cutting-edge automotive innovation and rebellious fashion heritage, pushing the boundaries of sustainable luxury in both industries. With a shared commitment to craftsmanship, bold design, and a relentless pursuit of the unconventional, this collection redefines what it means to blend performance and style. From re-engineered racing silhouettes to high-performance sustainable textiles, every piece reflects the fearless spirit of Diesel and the precision engineering of Covini. This collaboration isn’t just about fashion or cars—it’s about rewriting the rules of both, offering a vision of a future where speed, sustainability, and style coexist seamlessly. Through strategic global activations, from the runway to the racetrack, we’ve engaged a new generation of style rebels and automotive purists, proving that eco-conscious innovation doesn’t mean sacrificing performance or attitude. By bringing this collection to prestigious auto shows, exclusive pop-up experiences, and the digital frontier, Diesel and Covini have created a cultural moment that challenges expectations and inspires change. This is more than a collaboration; it’s a statement—a testament to the fact that the future of both fashion and automotive design lies in fearless creativity, sustainability, and a relentless drive to disrupt the status quo.

Disclaimer: Nor Diesel or Covini Engineering are associated with this project or aware of its creation. All logos are included for presentation purposes only.